Be Clear About What You Want Readers to Do. You’re immediately addressing your customers’ qualms, showing them why they should choose you over your biggest competitors. Get Fit With A Great Fit: Ultra-Comfortable, True-To-Size Gym Shorts. Here are a couple of headlines you could potentially use: If you know that your product has the one-up on these aspects, shout about it. Sure, the customer was kind of satisfied with the comfort, but the product wasn’t actually suitable for gymwear, and the product didn’t accommodate their body shape. Filter them to show the 1, 2, and 3-star reviews only, and your copy can practically write itself from there.įor example, here’s a 3-star review of a pair of black gym shorts sold by a popular sports retailer: One easy copywriting trick is to find out what your audience DISLIKES, and weave that into your copy.Ī great way to mine your target audience’s pet peeves is to look at your competitor’s reviews. While this client persona tells you what Sally might be interested in purchasing, it doesn’t offer any insight into what will make them convert. ‘Sally, 56, from Manchester, enjoys going yoga class.‘ This one might seem like a no-brainer, but it quite literally pays to really get to know your audience. Tell Stories That Are Easy to Understand.ĭon’t Overuse Adverbs and Adjectives 1. But how do you create effective copy for your business? We’ve got 5 tips to help you improve your writing skills.īe Clear About What You Want Readers to Do It helps businesses tell their story in a way that resonates with customers so that they’ll buy their product or take action. Copywriting is an important part of any marketing campaign.
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